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Fore!!’s SS12 collection has certainly solidified brand’s reputation as the major force in boys’ fashion. Season after season, Paul Nguyen, brand’s Creative Director honed and polished brand’s signature style and impeccable collection’s structure, setting his own bar higher and higher.

The result? Absolutely fabulous SS12 collection that demonstrates brand’s stronger than ever style mojo and a guide to creating a successful label and gaining cult following. We have uncovered secret ingredients of Fore!! Axel & Hudson’s recipe for success.

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Burberry had released their stunning Childrenswear collection and we couldn’t help but applaud the creative genius of Christopher Bailey for infusing Summer/Spring 2012 collection with traditional Fall/Winter color palette.

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A few months ago Lucky Brand had made a bold move, re-launching their previously discontinued line Lucky Kids. Bold indeed, especially in the uncertain age of recession and fierce competition in the merciless world of children’s fashion where new brands pop up every single day and disappear from our radars just as often.

The reason behind the sad decision to shut down the kids’ line was simple. Lucky Brand had lost its focus and as a direct extension of the adult line, Lucky Kids’ vision and identity were directly affected.

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We are absolutely thrilled to introduce our new series of articles on the child modeling industry, inspired by your endless questions and great interest in child modeling expressed on our FB hangout.  Superwoman Cammy Barnett,  a mother of three models/actors with extensive experience in the modeling world, from modeling to owning an agency, to being a mom-manager of her own three children shares her invaluable insights and expertise with the Tribe. Cammy had recently launched her own line of hip and edgy children’s clothing and accessories Moda Clothing
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Though we are in the middle of a brrrrrr season, stores are taking spring/summer preorders, companies are gearing up for the grueling task of seasonal shipping and we are turning our inquisitive gaze to Pitti Bimbo, trendsetting pulse of the children’s fashion beating in Florence, Italy. The children’s fashion key trends of Spring/Summer 2012, presented on the catwalks of Pitti Bimbo will be interpreted and replicated by every brand and company related to the kids’ fashion. 

Besides providing you with a major style inspiration this boy’ fashion key trends report will guide you through upcoming Spring/Summer collections on all price levels, help prioritize and build your Must Have list and budget for spring shopping.


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Though all our parties were a blast, we had raised the bar and completely outdone ourselves! Boys Be Cool Favorite Things – The Best of 2011 par-tay was absolutely epic! Our abs are still hurting from the roaring laughs we had last night. Drinks were obviously flowing across the country and well up north, inhibitions had melted, spelling had slightly suffered and the spirits were high. Most of all we loved this incredibly warm and strong sense of camaraderie and how comfortable we’ve become with each other! And while you are still reeling with excitement let’s dim the lights, let the drums roll and welcome our winners, all 91 of them!